Brendan Kennedy had done his homework and knew it was a financially smart decision. That wasn’t the issue.
What caused him to reach out to family and friends, though, had to do with a question centering on his moral compass.
Was entering the controversial medical cannabis industry the right thing to do?
That was a little over a year ago. Listen to Kennedy now, and it’s clear he knows he made the right choice.
“It’s almost a sense of disbelief, like how could I have asked myself that question?” he said, reflecting back on the career-changing move. “Now, I feel like I have a moral imperative for this to succeed and a moral imperative to help those patients.”