Cannabis Capitalists Aim High With Legal Colorado Weed

The pungent scent of cannabis percolates through the car fumes in places along this busy commercial strip that locals call “The Green Mile” and “Reefer Row” – a reference to the dozen or so medical marijuana dispensaries dealing legal dope in the neighborhood.

But the whiff of green could soon intensify on this billboard-lined thoroughfare south of downtown Denver as local marijuana entrepreneurs prepare to cash in on legions of potential new customers looking to get high under a new Colorado law legalizing recreational cannabis.

“People are very excited for it,” said Javi Rosenbloom, head marijuana grower at New Broadsterdam, a dispensary in Denver’s cannabis district on South Broadway Street. “I think it’s going to be huge.”

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